May 3rd, 2024 (Nashville, TN): Country riser Lori Rayne releases new project "Drunk Off You." You can find the single here, and watch the music video here.
“Drunk Off You” embodies a vivid, refreshing take on the modern country music scene. With an innovative point-of-view approach, the video immerses viewers into the visceral experience of being "drunk in love," not just through lyrical expression but through visual storytelling that resonates with the intensity of newfound love.
Although Rayne had always been interested in music, it wasn’t until 2017 that she took to the internet to display her talents. In July 2018, Rayne released her first-ever single, "Radiostation (The Beach Song).” This song shows not only her love for country music but also some of her influences. Soon after, Rayne struck again with another single entitled “Beaches in California," alongside hip-hop artist Asherr Cole, which debuted on Spotify’s New Music Nashville.
Rayne is a rising star in the Nashville country scene, and her authenticity continues to pave her promising path. Rayne recently performed at FarmAid 2023 alongside Kyshona and Tylar Bryant. Rayne shared the bill with legends Willie Nelson and family, Neil Young, John Mellencamp, Margo Price, and more. Read more about Lori and see her performance featured in Rolling Stone. She is also a proud member of the incredible female empowerment collective The Song Suffragettes.
As black women continue to pave their well-deserved path in country music, Rayne feels empowered and will show us country her way, infused with love for roots, R&B, and soul music, all sounds of Lori's upbringing in Alabama.
Lori’s release “Woo Girls” was supported by Wide Open Country, Holler, The Academy of Country Music, and MusicRow Magazine, and her following release, “Wedding Day,”was supported by major players CMT, The Academy of Country Music, and more.
Rayne’s decision to break free from the traditional country music video format is a bold move that pays off. By adopting a first-person perspective, Rayne invites her audience to experience the protagonist's emotions firsthand. This isn't just a storytelling technique; it's a way to make the audience feel more connected to the narrative, heightening the emotional impact of each scene. The transitions and visual effects mirror the rollercoaster of emotions, perfectly complementing the song’s theme. Trippy visuals and kaleidoscopes, paired with Rayne’s gorgeously styled hair and luxurious voice, make for a visual feast.
"Drunk Off You" is a musical masterpiece that showcases Rayne’s versatility and love for country music. The song blends her diverse musical influences yet stays true to the roots of country music. From the first strum of the guitar to the captivating lyrics, the song immediately captivates the listener. Rayne's ability to build anticipation throughout the track takes the listener on a musical journey that mirrors the emotional highs and lows of a passionate love story.
Overall, Rayne's "Drunk Off You" is more than just a music video or a song; it's a bold statement of her identity as an artist. It highlights her individuality in a genre that often clings to its roots, showing that she is not afraid to experiment and personalize her music. This release promises to elevate her standing in the music industry, appealing not only to country music fans but also to a broader audience that appreciates innovation and authenticity in music storytelling.
The single was produced, mixed, and mastered by Lucas Woodgeard, and the music video was directed by Micah Atkinson.
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