With her latest single, Better with Time, rising country-pop artist Allison Asarch proves that success isn’t defined by age but by determination, passion, and self-belief. Co-written with Paige Ruderman and Casey McMillan, the song is an empowering tribute to women who continue to rise despite the odds. From the first note, Better with Time exudes strength, blending compelling storytelling with an infectious melody that stays with you long after the song ends.
Inspired by a defining moment in Asarch’s career—being told that “women don’t make it in country music after 29”—the track is both a personal statement and a universal rallying cry. The lyrics are rich with imagery, likening the beauty of experience to treasured objects that gain value over time: “Like childhood homes, hand-me-down guitars / Vintage boots and classic cars / Might not be new, but they’re better used.” The song’s message is clear—just like these beloved keepsakes, people only grow richer in depth and character as they navigate life’s journey.
Musically, Better with Time is a seamless fusion of country storytelling and pop accessibility. The instrumentation is bright and dynamic, with uplifting acoustic guitars, driving percussion, and a soaring melody that highlights Asarch’s powerhouse vocals. Her delivery is both heartfelt and commanding, capturing the raw emotion of someone who has faced rejection but refuses to be defined by it. The chorus is instantly memorable, making it the kind of song that feels equally at home on country radio and live stage performances.
Beyond its musical appeal, Better with Time carries an important message for aspiring artists and dreamers everywhere—especially women in the music industry who are often met with outdated expectations. Asarch’s own journey, from winning Netflix’s Sing On! to earning nominations at the Josie Music Awards and making her festival debut, is a testament to her resilience and commitment to her craft.
With Better with Time, Allison Asarch has crafted more than just a song; she’s created an anthem that speaks to anyone who has ever been told their time has passed. In reality, she proves the opposite—greatness doesn’t fade; it only gets stronger with time.
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